Fresha n'est plus gratuit. Voici ce que les salons canadiens paient vraiment.

Demandez à dix propriétaires de salon en Ontario quel logiciel de réservation est gratuit, et neuf répondront Fresha. Ils décrivent un produit qui n'existe plus.

Fresha built its reputation on a model that was genuinely radical: no subscription, no per-seat fee, revenue instead from payment processing and a commission on new clients it sent you. Then, in 2025, it introduced paid subscriptions. The free tier is gone. If your mental picture of Fresha is “the one that doesn't charge you,” that picture is roughly a year out of date — and it's still the picture most of the industry is working from.

Cela compte, parce que la ligne logiciel dans le compte de résultat d'un salon est l'un des rares coûts qu'une propriétaire peut réellement modifier ce mois-ci. Ça vaut la peine de savoir ce que vous payez.

La facture à trois lignes

Le coût de Fresha n'est pas un seul chiffre. Ce sont trois chiffres, et seul le premier est indiqué sur la page de tarification.

Ligne un : l'abonnement. As of mid-2026, Fresha's published pricing runs roughly $19.95 per month for a solo Individual plan, or about $14.95 per bookable team member per month on the Team plan. The important word there is réservable. Si vous avez quatre coiffeurs qui prennent des rendez-vous, vous payez quatre fois, pas une seule.

Ligne deux : les frais de nouveau client. When someone discovers you through Fresha's consumer marketplace and books for the first time, Fresha takes 20% of that first booking, with a minimum of about $6. It's charged once per new client, not forever, and it doesn't apply to clients who come through your own website, your Instagram bio, or a Google search that lands on your own booking link.

Ligne trois : le traitement des cartes. Chaque paiement par carte comporte un pourcentage plus des frais fixes, et le taux varie selon le pays et selon que le paiement se fait en personne ou en ligne.

There's a fourth line for most salons — SMS. Appointment reminders and marketing texts are billed per message on most platforms, Fresha included, and a busy four-chair salon sends more of them than owners tend to estimate.

Le calcul pour un vrai salon

Prenons un salon de quatre coiffeurs dans le GTA. Environ 320 rendez-vous par mois, ticket moyen de 95 $, et disons douze clients véritablement nouveaux par mois arrivant par la place de marché.

Subscription     4 bookable members × ~$14.95       = ~$59.80
New-client fee   12 × $95 × 20%                     = ~$228.00
Card processing  320 × $95 = $30,400 at ~2.5%+$0.20 = ~$824.00
SMS              ~900 messages                      = ~$45.00
                                                      ─────────
                                                       ~$1,157

L'abonnement — le chiffre sur la page de tarification — ne représente que cinq pour cent de la facture.

That's not a scandal. It's a business model, and a defensible one: Fresha keeps the sticker price low and monetizes growth. But it means the honest question isn't “what does Fresha cost?” It's “what does Fresha cost me, at my volume, with my mix of marketplace and direct bookings?” Two salons on identical plans can be $800 apart.

Le problème de l'attribution

La plainte la plus fréquente dans les forums de propriétaires n'a rien à voir avec le taux affiché. C'est l'attribution.

If a client of eight years hears you've moved to a new booking system, searches your salon name, lands on the marketplace instead of your own link, and books — she may be recorded as a new marketplace client. You pay 20% of her visit to be introduced to someone who has been sitting in your chair since 2018.

The defence is unglamorous and it works: import your existing client list before you switch the marketplace listing on, and point every channel you control — Instagram bio, Google Business Profile, your website, the sign at the front desk — at your own booking link rather than a marketplace profile. Every client who books direct is a client whose first visit isn't shared.

This is worth doing regardless of platform, because it's really a question about who owns the relationship. A marketplace is an acquisition channel. Treating it as your primary booking channel means renting access to your own regulars.

Où le contexte canadien fait mal

Almost every published Fresha rate you'll find is in US dollars or pounds sterling, because that's where the comparison sites are written. Canadian card processing rates, Canadian SMS pricing, and Canadian currency conversion are their own thing, and anyone quoting you a single global Fresha number is guessing at two of the three lines.

Si vous magasinez, faites ceci : ouvrez la page de tarification depuis votre propre navigateur, au Canada, sans être connecté. Prenez une capture d'écran. C'est la seule version du chiffre qui vous concerne.

Vérifiez ensuite si vous payez en CAD ou si vos montants sont convertis depuis le USD. Un écart de conversion de 3 % sur 1 100 $ par mois représente 396 $ par année qui n'apparaissent jamais comme poste sur une facture.

Quand Fresha a encore du sens

Il y a un argument réel en sa faveur, et prétendre le contraire serait insultant.

If you're new, or you've just moved neighbourhoods, or you're a solo stylist building a book from scratch, a consumer marketplace with genuine local traffic is worth paying for. Twenty percent of a first visit is a client acquisition cost, and it's a cheaper one than most paid advertising. A client who comes back six times has cost you 3% of her lifetime value.

The model stops making sense at the point where your own channels are doing the work. If most of your bookings already come from regulars, Instagram, and your Google profile, you're paying marketplace-era economics for software your own audience is feeding for free.

The tell is simple. Pull your last three months. What percentage of bookings originated in the marketplace versus your own link? If it's under 15% and falling, the marketplace is no longer an acquisition channel — it's a toll booth on traffic you generated.

Figures are drawn from Fresha's published pricing and third-party pricing analyses current to mid-2026. Rates vary by region and change without much notice — verify current pricing from your own location before making a decision.

Lecture connexe : NeonO contre Fresha · Tarifs de NeonO · Le changement et l'importation des listes de clients