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Marketing that is CASL-native, not CASL-adjacent.
Consent recorded per client, unsubscribes honoured across every send, and a record you can produce if you are ever asked for one.
- Consent recorded per client
- Unsubscribes honoured everywhere
- Sends tied back to bookings
No booking commissions, no marketplace fees, no client-poaching.
What it does
Canadian anti-spam law is not a checkbox at the bottom of a template. Consent state lives on the client record and governs every send.
Consent on the client record
Express and implied consent are stored per client with the date and how it was obtained, not inferred from a list upload.
Unsubscribes honoured everywhere
An opt-out applies across campaigns immediately, so a client who left one list is not reached through another.
Audience segments from real behaviour
Build audiences from booking history — lapsed clients, a specific service, a specific stylist — rather than a static spreadsheet.
Campaigns tied back to bookings
See which sends were followed by appointments, so a campaign is judged on bookings rather than opens alone.
Reminders and follow-ups
Appointment reminders and post-visit follow-ups run from the same client record the schedule uses.
An audit trail you can produce
Consent changes and send history are retained, so the record exists before anyone asks for it.
In detail
Consent
Consent is a field, not a footnote.
Every client carries a consent state. Sends are filtered by it automatically, so compliance does not depend on someone remembering to exclude a segment.
- Express and implied consent stored separately
- Date and source of consent recorded
- Sends filtered against consent state at send time
Aurora Studio: your gloss is due. Book this week and keep your tone true — book.neono.io/aurora. Reply STOP to unsubscribe.
Audiences
Segments built from the calendar, not a CSV.
- Lapsed clients by weeks since last visit
- Clients of a specific service or stylist
- Segments recalculated as bookings change
Results
Judge a campaign on the chairs it filled.
- Bookings that followed a send, per campaign
- Revenue from those bookings alongside send volume
- Comparison across campaigns over time
Landing
Point a campaign at the thing it is selling.
Campaigns can land on a page built in NeonO that books the service directly, instead of dropping people on a homepage.
- Send links straight to a bookable page
- Same branding as the rest of your site
- No separate marketing tool to reconcile
Who it's for
Any Canadian shop that emails clients and would rather not think about CASL twice.
Included in your plan
Marketing and email are part of every NeonO plan rather than a separate marketing subscription.
NeonO
$24.99per seat, per month, CAD — seats 8 and up are free
- Online booking, scheduling & reminders
- Point of sale, payments & tap to pay
- SMS & email marketing
- Free booking website & link-in-bio
- Multi-chair scheduling, commission & tips
- Analytics, reports & timesheet export
Processing is billed separately from your subscription. 2.69% + $0.25 per card-present transaction (CAD); 2.99% + $0.30 per online transaction (CAD). These are all-in rates — there is no separate application fee on top.
Questions about marketing and email
What is CASL and why does it matter here?
Canada's Anti-Spam Legislation governs commercial electronic messages, including consent and unsubscribe handling. NeonO records consent per client and applies it to every send.
What is the difference between express and implied consent?
Express consent is given explicitly by the client. Implied consent arises from an existing business relationship and is time-limited. Both are stored separately on the client record.
What happens when a client unsubscribes?
The opt-out applies across campaigns immediately, so the client is excluded from later sends without anyone editing a list by hand.
Can I build a list from my booking history?
Yes. Audiences are built from booking data such as time since last visit, service, or stylist, and are filtered by consent state at send time.
How do I know whether a campaign worked?
Campaign reporting shows the bookings that followed a send and the revenue from those bookings, alongside send volume.
Is there an extra charge for marketing?
Marketing is included in your plan. Message-volume specifics for your shop are confirmed during setup.
Related products
Market to your clients without second-guessing the law.
Start a free trial and send your next campaign with consent already handled.